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MISSION & BIO

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Mission

 

At Freedom Golf Lab, we value honesty and integrity. We pride ourselves on customer service from start to finish and beyond. Our number one goal is to have you be a customer for life!

 

​Our fittings are conducted in a no pressure and fun atmosphere with no distractions that you may find in a large retail store setting. This ensures you are getting the most comprehensive fitting experience in the industry.


Our fitting process is always in the best interest of the player. Referrals are extremely important to us! As a locally owned small business we don't have to satisfy sales numbers of a large corporate entity assuring you are getting the best clubs for you at an affordable price. 


We provide honest feedback based on data from our Foresight launch monitor and 23 years of experience to ensure your fitting experience exceeds your expectations and we back all of our fittings with our "Freedom Fit Guarantee". 

Willam Gray
Owner/Master Club Fitter

Owner/Master Club Fitter

  • 23 years of golf industry experience as a club fitter

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Past Recognition

  • Ping Club Fitter of the year

  • Titlest Top 100 Club Fitter

  • Mizuno Top 100 Club Fitter

  • Callaway Top 100 Club Fitter

  • PXG Fitting Manager and Regional Manager
    ï‚· 

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My career began in the golf business in 1999 as an assistant professional. Realizing answering phones and working the counter was not for me, I moved on to manage a small retail golf shop in Iowa. It was at this time that my interest in club fitting took off. In 2005, I moved to Arizona to embark on a career as a full time club fitter. After being named to several top 100 club fitter lists and 17 years in the desert heat, I moved to Texas as a Regional Sales Manager with PXG.

 

While serving in that role and covering Tennessee, I fell in love with the Nashville area. In 2022 I moved to the Spring Hill area with my family to work as a sales representative for another manufacturer. I have always had a dream to open my own club fitting studio and when researching the lack of options for golfers in the Spring Hill and Columbia areas, Freedom Golf Lab became a reality. My entire career I have conducted business with honesty, integrity, and treating people with respect. I have carried that over into my business plan for Freedom Golf Lab and can assure you will experience the same!

 

I am happily married to my wife Chalene and have 2 energetic and amazing boys ages 4 and 2 with a baby girl on the way soon!

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